About True Friendly
A visible symbol of support and solidarity with Jewish people worldwide.

Our Mission
True Friendly is a simple and visible way to show that your business, website, or profile is safe, inclusive, and welcoming to Jewish people.
This initiative is not political. It is not related to Israel.
It exists solely to show support and safety for Jewish people everywhere.
The Story Behind the Badge
In a time when Jewish people around the world are experiencing increased incidents of antisemitism, the True Friendly badge was created as a simple way for businesses and individuals to visibly demonstrate their support.
The sticker features a friendly design with the True Friendly logo, symbolizing welcome and safety. By displaying this sticker, you're making a clear statement that your space is welcoming and safe for Jewish people.
Why This Matters Now
Recent years have seen a concerning rise in antisemitic incidents globally. Many Jewish people report feeling increasingly unsafe or unwelcome in various spaces.
The True Friendly sticker provides a clear, visible signal of support and inclusion. By displaying it, you help create more safe spaces for Jewish people in your community and contribute to a more inclusive society for everyone.
Who Should Use It
The True Friendly sticker is for anyone who wants to show support for Jewish people.
Businesses
From small local shops to large corporations, show your customers that you provide a safe and welcoming space.
Websites & Platforms
Display the sticker on your website, blog, or online platform to signal your support and inclusivity.
Individuals
Show your personal support on social media profiles, personal items, or anywhere you want to make a statement.
Educational Institutions
Schools, universities, and educational centers can display the sticker to promote inclusivity and safety.
Community Spaces
Libraries, community centers, and places of worship can display the sticker to create safe environments.
Professionals
Doctors, lawyers, consultants, and other professionals can display the sticker to signal a welcoming practice.
Frequently Asked Questions
Find answers to common questions about the True Friendly initiative.
True Friendly is a global initiative that provides a visible way for businesses, organizations, and individuals to show that they are welcoming and safe for Jewish people. By displaying the True Friendly sticker, you're making a clear statement against antisemitism and in support of inclusivity.
Each True Friendly sticker costs $5.00. Shipping costs vary based on quantity: $2.95 for up to 10 stickers, $5.95 for 11-20 stickers. For orders of more than 20 stickers, please contact us directly for bulk pricing and shipping options.
Physical stickers can be displayed on storefronts, office doors, community spaces, or any visible location. For websites, you can display the digital badge on your homepage, footer, or about page. Social media users can add it to their profile pictures or headers.
Standard shipping typically takes 3-4 weeks for delivery. This applies to both domestic and international orders. Digital badges are delivered immediately to your email after purchase.
No. The True Friendly initiative is explicitly non-political and not related to Israel or any specific political stance. It is solely focused on supporting Jewish people and creating safe, inclusive spaces free from antisemitism.
After requesting the badge, our team will review your submission. Verified status is granted to businesses that have demonstrated a clear commitment to the values of True Friendly. If you'd like to request verification, please email us at [email protected].
Contact Us
Have questions about the True Friendly initiative? Want to get involved or provide feedback? We'd love to hear from you.
Join the True Friendly Community
Stay updated on our initiative and be part of a growing movement supporting Jewish people worldwide.